Discussing Futurism in Atop a Precipice | Petra Coffeehall

Petra Coffeebar / GEO_ID
by Wang Xuejun, Xiao R compiled
From the architectural firm's description: Istanbul is home to many distinctive coffee shops, and one of the best is Petra Roasting Co. After opening their first location shortly, Petra Team partnered with Geo_ID for a striking space in the vibrant Maslak business district which would represent flourishing identity of Petra Roasting Co. and a new generation of coffee in Istanbul.
Compared to using design codes in previous locations, the fifth branch focused on evoking the same sensations, challenging the interiors for the first time; creating a space that would emerge with its architectural language despite the unfavorable volume of the venue. Located under the main staircase of the home furnishing department store, and with just 46 square meters to play with, Geo_ID did not choose to blend in with the surrounding environment, but to create a bold, striking and eye-catching geometric structure to draw passersby in.

Focusing on raising the same sensations rather than having a design code in previous locations, the design brief of the fifth branch was challenging the interiors for the first time; creating a space that would emerge with its architectural language despite the unfavorable volume of the venue. Located under the main staircase of the home furnishing department store, and with just 46 square meters to play with, Geo_ID created a bold/geometric structure that stands out rather than fitting in which draws passerby in.
The design of the Petra coffee bar was shaped around optimization of functions within the space provided; staying true to Petra' s design principals while offering a unique experience. Main initiative was to break through the kiosk design idea and to create a space within space through a shell-like structure embodying its functions within and offering a visual unity.

The structure is held together with 10x10 steel bars which are positioned at angles that follow the existing structure such as the staircase above. This movement of the outline 'shell' gives dynamism to the entirety of the space and maximizes visibility encouraging interactions, thus making it pleasant place to enjoy a cup of coffee. The coffee shop is comprised of three parts (the kitchen, sales counter and the bar) that are defined regarding the optimization of the space, the circulation and ventilation.
For baristas and chefs carefully arranged and all open to the public eye proving every step of preparation is as important as the final taste. The back wall serves as a structural artwork on its own with its parametric style. The edgy, bold shapes at different elevations and sizes create another dynamic movement within the 'shell' and become the focal point of the entire project. Woods with warm colors providing a natural and comfortable atmosphere overlapping with dark steel bars and a lighting design that echoes the industrial chic feeling; final structure is defined by itself rather than where its located.

The branding is minimally signaled with a tiny LED signage which is mounted on the wooden rocky surface before the coffee roasting counter defining the entrance. The details were kept intentionally raw with rough weldings and protective polish in order to prevent corrosion and to match up with the brand identity. International sensibility for coffee and roasting production is also reflected in the custom designed counters and equipment. The new Petra is designed in a completely new, unique and exciting way, while carrying strong traces of its origin roots and commercial identity.
The Giz Plaza where Petra Coffebar situated is a modern building with exposed concrete and steel and the design follows this futuristic modernity through the use of the same materials and bold/geometric shapes. The counters are made in techno-cement to match the existing floors which seamlessly blend in with the rest of the building. As the space provided for the coffee bar is limited, customers can order their favorite food and coffee and relax outside the entrance where dining tables are arranged neatly along the common food courts.

Architecture: GEO_ID
Location: Istanbul, Turkey

Category: Coffee Shop
Design Team: GEO_ID

Area: 46.0㎡
Project Year: 2018

Photographs: Emre Dörter
Clients: Petra Roasting Co.
Implementation: GEOMETRE
Collaborators: Lighting Consultant- Ali Berkman
Coffee Equipment: Modbar
Illustrations: GEO_ID
Manufacturers: AutoDesk, Corona, Adobe
Petra Roasting Co.
GEOMETRE
Lighting Consultant- Ali Berkman
Modbar
GEO_ID
AutoDesk, Corona, Adobe
Architects: GEO_ID
Location: Istanbul, Turkey
Category: Coffee Shop
Design Team: GEO_ID
Area: 46.0㎡
Project Year: 2018
Photographs: Emre Dörter
Clients: Petra Roasting Co.
Implementation: GEOMETRE
Collaborators: Lighting Consultant- Ali Berkman
Coffee Equipment: Modbar
Illustrations: GEO_ID
Manufacturers: AutoDesk, Corona, Adobe

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