The size of China’s pet market exceeds 100 billion, with female consumers accounting for over 80%
This is a video provided by Mr. Wang Ya Kun, former Chief Dog Trainer of the Russian International Circus with Gold Awards.
In the screen, there is a smart, intelligent, lively and lovely Golden Retriever.
This also opened the curtain of this video.
When you happily communicate with what you call your 'child',
You may not realize,
That this lonely business,
Has a scale of trillions of RMB every year,
It is widely recognized that dogs originated from wolves,
But there are still debates about the specific origin and time.
The earliest evidence comes from a 3.4-thousand-year-old dog jawbone fossil unearthed in Germany in 14000 BC,
Meanwhile, American researchers,
Found dog skulls unearthed in Belgium and Siberia,
Both dating back at least 3.3 thousand years,
Dogs were already domesticated in the distant ancient times,
This can be verified in dog bones unearthed at sites such as,
Magnetic Mountain in Wu'an, Hebei Province,
Peili Gang in Zhengzhou, Henan Province,
And the Hamudong site in Yueshao, Zhejiang Province,
As pets,
China's market formed in 1994,
And after the relaxed dog-raising policy in 2012,
The market was injected with a stimulant, resulting in obvious growth,
According to the '2019 China Pet Industry White Paper',
The size of the Chinese pet market reached a staggering 2024 billion,
Which is nearly 6 times that of 2012,
Among them, 5085 million urban pet dogs and 4064 million pet cats, the market size is 1244 billion and 780 billion respectively,
There is demand, there is market,
Now that the pet market is booming,
Merchants are working hard to earn money,
As pets,
Simple food and clothing are no longer enough,
They also need to enjoy the same treatment as humans, and some even exceed human standards,
Therefore,
Pet insurance, pet grooming, pet medical care, pet photography, pet training, and pet funerals have followed,
As a business,
Capital is more sensitive than pets,
In 2018 alone, there were 55 investment and financing events in the pet sector,
It's not an exaggeration to say it's a full-blown boom,
Of course, 'food for pets',
The proportion of pet food in the industry is still the highest,
Among them,
The sales volume of mid-to-high-end pet food increased far more than low-end food,
According to the '2018 Pet Consumption Trend Report',
The sales volume of mid-to-high-end dog and cat food increased by 100.69% and 136.54% respectively,
Which is more than twice as much as the increase in low-end food,
This shows that consumers are willing to spend more on their 'babies' and high-quality food,
Even when they face the end of the month and are about to eat dirt,
They're self-conscious,
As the main consumer of pet consumption,
The '90-year-old single-person nobles' with built-in BGM,
Propelled this lonely business to a new high,
Even if they scoop poop and clean their pets,
They enjoy it,
From a gender perspective,
Female consumers account for the absolute majority in the cat and dog pet population,
The proportion exceeds 80%,
Just like parents 'show off their babies' on their social media,
Pet users also have a strong desire to 'show off their pets',
When researching the characteristics of pet consumers,
You will find a label – 'single, young, unmarried, college-educated',
Without exception, they all need emotional comfort,
And seeing pets that are sweet and cute,
Is more reliable than having a boyfriend or girlfriend through a phone screen,
What has led to the current situation,
I believe you have already known the answer.
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