Nike Way of Wade WOW VI Series: A True Showcase of Chinese Li Ning Design – Capturing Youthful Inspiration
You will ask, why is it the real Chinese Way of Wade series? This has to be attributed to Zhou Shijie – Li Ning designer
If you're not familiar with Li Ning basketball shoes, you might not recognize him. Zhou Shijie, for most people, is very unfamiliar! I just learned about him and his story with Way of Wade!
It started with the Way of Wade VI release, and many reports about this shoe have repeatedly mentioned it from that day on. Why can one designer have such a high level of exposure?
Because the previous Way of Wade OG series were all designed by foreign designer Miller, from design to selection were Miller and Wade's discussion completed
I've seen some interviews with him, mentioning details about the Way of Wade VI design. If you search for Way of Wade VI design on Baidu, you'll also find related content.
Approximately, the Way of Wade WOW VI we see now was initially designed as the second generation of Li Ning's 808 series, creating a mid-to-high-end performance basketball shoe. The design first continued the 808 bandage design, secondly Wade himself really liked this bandage design. So the focus of the Way of Wade VI design is also what we can see, the highly recognizable bandage design.
Why can the Way of Wade series occupy a certain position in the Chinese basketball shoe market?
It's also due to the designer's own ability, his understanding of basketball, and his design approach. The success of the Way of Wade series is because it abandoned the fixed template for basketball shoes,
In our hearts, there's often a feeling – basketball shoes should be like this or like that. Way of Wade abandoned that kind of template feel. It reshaped the appearance of basketball shoes, especially domestic basketball shoes. This reshaping was a great start in the foreign market, but it was a great start in the domestic market.
The importance of reshaping makes the similarity of basketball shoes very low. But its cost has increased a lot. It will make you feel as little similarity as possible. Reshaping brings more possibilities to basketball shoe design. We often see plastic-feeling basketball shoes, mostly because of almost identical basketball shoe designs. This is really about changing the appearance of the basketball shoe.,
Furthermore, the use of technology.
It's impossible not to say that major domestic sports brands have invested heavily in basketball shoe technology research and development. In recent years, many excellent products have emerged, such as Li Ning's Four Thunder and Nike's State of Play.
Of course, it's not just about innovation in cushioning technology, but also improvements in knit fabric technology. This provides more possibilities for innovation in basketball shoes.
More design elements. Also require designers to boldly combine and create.
Of course, Zhou Shijie's representative works also include the Way of Enlightenment series. The above content is just my insights into basketball shoe design. If there are any mistakes, please correct me.
A small ending.
I hope in 2020, to get out of this haze as quickly as possible.
Welcome Wuhan!
The above content is original, images are from the internet.
Also commemorate Kobe
Life will get better!
2020
