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Bloom! The Inauguration of the Yellow Flower Festival in Wuyuan, with Tourist Reception Volumes Returning to Over 10,000 on the First Day

People's Daily - Jiangxi Channel

March 16th, the 2020 Jiangyuan Second Yellow Flower Tourism Culture Festival in Xiaoqiao Liuping Grandly Opened!

‘Explore the most beautiful countryside, admire the most beautiful flower sea.’ Yellow flower is the ‘signature song’ of Jiangyuan’s rural tourism, and Jiangyuan’s yellow flower sea has been rated as ‘one of the Four Great Flower Seas in China.’ Yellow flower has become a shining business card and a super traffic IP for Jiangyuan’s rural tourism. To further improve the peak tourism season, strengthen agricultural and tourism integration, and promote the balanced development of all-around tourism, March 16th, Jiangyuan held the opening ceremony of the 2020 Jiangyuan Second Yellow Flower Culture Tourism Festival. It is understood that on the same day, Jiangyuan’s all-around tourist reception volume has returned to more than 10,000 people in an orderly manner.

Secretary of the CPC Committee of Shangrao City and Acting Mayor Chen Yun presided over the opening ceremony of the Jiangyuan Yellow Flower Tourism Culture Festival.

CPC Standing Committee of Shangrao City and Vice Mayor Lei Ping attended the opening ceremony and delivered a speech.

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Lei Ping pointed out that in March, Jiangyuan is flower-yellow and willow-green, with birds singing and grasses growing. In this beautiful season, we ushered in the 2020 Jiangyuan Second Yellow Flower Culture Tourism Festival. Long ago, Jiangyuan County has firmly walked the road of ecological development, cultural development and tourism development; with the help of flowers, broke the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ Today, the yellow flower has become Jiangyuan’s most shining business card and a super traffic IP, not only greatly improved Jiangyuan’s ‘name’, gained ‘popularity’, and attracted ‘wealth’, but also gathered ‘fortune.’ With ecology as the root, culture as the soul, and tourism as the body, Jiangyuan has taken a new path of prioritizing ecology and green development, contributing the ‘green mountains and green waters are gold and silver’ innovative practical experience of Jiangyuan. Today’s yellow flower culture tourism festival is a platform to prominently publicize and promote Jiangyuan’s tourism brand in a broader field, larger scope and higher level, and also a practical measure for Jiangyuan to transform and upgrade its tourism, improve Jiangyuan’s economic strength and development potential, and it will open up even broader prospects for all-around tourism in Jiangyuan and provide stronger impetus.

Secretary of the Party Committee of Jiangyuan, Wu Shuguang, attended the opening ceremony and delivered a speech. Wu Shuguang said that under the strong leadership of the Party Committee and Government of Shangrao City, the Party Committee and Government of Jiangyuan have taken ‘striving to build Jiangyuan as a model and benchmark for all-around rural tourism and rural revitalization’ as their mission, and vigorously implemented the strategy of ‘all-around tourism and building the most beautiful countryside’, planting yellow flowers with the concept of ‘planting scenery’, creating rural tourism through ‘all-around tourism’, and achieving ‘beautiful economy’ through ‘beautiful economy’, strengthening technological support, extending the flowering period of yellow flowers, and promoting industrial integration, so that ‘golden yellow flowers’ not only became the ‘most beautiful scenery’ in the hearts of tourists from all over the world, but also became the ‘golden flowers for prosperity’ for all the people of Jiangyuan. In this special spring, we held the second Jiangyuan Yellow Flower Culture Tourism Festival, not only to respond to the call of the Central Government, the Provincial Government and the Municipal Government, and to fully restore Jiangyuan’s Wulin and tourism industry, and to quickly activate the tourism market, but also to invite more tourists to come and enjoy, we will provide the best quality and considerate service for everyone, and we believe that the elegant and beautiful Jiangyuan scenery, the hospitable Jiangyuan people, the deep and profound Jiangyuan culture, and the magnificent Jiangyuan yellow flower sea will leave a profound and beautiful impression on everyone.

Secretary of the Party Committee of Jiangyuan, Wu Yunfei, delivered a speech at the opening ceremony of the 2020 Jiangyuan Second Yellow Flower Culture Tourism Festival’s ‘Ten Series Activities’.

Secretary of the Party Committee of Jiangyuan, Dong Litin, delivered a speech on Jiangyuan’s ‘Ten Cooling Resort Villages’; Secretary of the Party Committee of Jiangyuan, Vice Director of Jiangyuan National Rural Tourism Demonstration Zone Management Office, Wu Kun delivered a speech on Jiangyuan’s ‘Ten Scenic Tea Gardens’; CPC Standing Committee of Shangrao City, Minister of Propaganda, Secretary of the Party Committee of Shangrao City, Lei Wang delivered a speech on Jiangyuan’s ‘Ten Flower Viewing Ancient Roads’.

Released Jiangyuan’s mascot - Blue-Crowned Magpie

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Introduced Jiangyuan’s tourism creative products.

‘Jiangyuan Good Gifts’ – Yellow Flower Tourism Series Creative Products.

The establishment of ‘Jianghuang Water Dream’ Tourism Development Alliance.

Flower Field Music Festival

Flower Field Tea Fair

The Flower Field Tea Fair exhibited different styles of tea space aesthetics, and provided live sampling experience for the guests on-site.

CPC Standing Committee of Shangrao City, Vice Mayor Lei Ping attended the opening ceremony.

In recent years, under the strong leadership of the Party Committee and Government of Shangrao City, the Party Committee and Government of Jiangyuan has strived to build Jiangyuan as a model and benchmark for all-around rural tourism and rural revitalization; vigorously implemented the strategy of ‘all-around tourism and building the most beautiful countryside’; planting yellow flowers with the concept of ‘planting scenery’; creating rural tourism through ‘all-around tourism’; and achieving ‘beautiful economy’ through ‘beautiful economy’… Jiangyuan has taken a new path of prioritizing ecology and green development, contributing the ‘green mountains and green waters are gold and silver’ innovative practical experience of Jiangyuan. It has greatly increased Jiangyuan’s ‘name’, gained ‘popularity’, and attracted ‘wealth’. It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ The yellow flower has become Jiangyuan’s most shining business card and a super traffic IP, not only greatly improved Jiangyuan’s ‘name’, gained ‘popularity’, and attracted ‘wealth’, but also gathered ‘fortune.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’ It has broken the bottleneck of traditional agricultural development, regarded yellow flowers as tourist attractions, regarded rural tourism as business model, and regarded yellow flowers as brand name, attracting countless tourists to visit and linger, and won titles such as ‘one of the World’s Ten Most Beautiful Terraced Fields’ and ‘one of the Four Great Flower Seas in China.’

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