Edible Alcohol Used as Raw Material: Is Yanghe Micro-brewery Worth Buying?
Original article, first published on Toutiao. For more original baijiu information, please follow this account@Baijiu Zhi Mei
Today I went to the supermarket to buy wine and took a look at the shelves of everyday baijiu, compared three bottles of glass bottled small wines.
First, compare the retail price:
42-degree Yanghe Micro-brewery wine100ml: 11.2 yuan (for intuitive comparison, converting 14 yuan 125ml)
45-degree Wuliangye Pure Small Wine100ml: 13 yuan
45-degree Xiao Langju wine100ml: 11 yuan
The price of these three wines is very close, but Wuliangye Pure Small Wine is slightly more expensive by 2 yuan, Yanghe Micro-brewery is 0.2 yuan more expensive than Xiao Langju.
Then look at the ingredient list to see what these wines are made of, and whether the ingredients are similar when the selling price is close?
Yanghe Micro-brewery: Water,Food alcohol, High-yield barley, rice, glutinous rice, wheat, corn, barley, peas,Food spicesWuliangye Pure Small Wine
: Water, High-yield barley, rice, glutinous rice, wheat, corn.Xiao Langju wine
: Water, High-yield barley, wheat, corn, glutinous rice.It can be clearly seen that although the selling price is close, there are differences in the ingredients! Yanghe Micro-brewery is the only one of these three wines that uses food alcohol and food spices.
Let's, according to the 'Prepackaged Food Labeling General Provisions', 'All ingredients should be listed in descending order of the amount added during the manufacture or processing of food'. This means that by looking at the ingredient order, water and food alcohol are the two largest components of Yanghe Micro-brewery wine.
Some people ask why food spices are still used? Because food alcohol lacks the natural aroma of solid-fermented wine, adding spices makes the taste closer to that of authentic wine.
Finally compare the sales volume, using a primitive method, to see the production date. This is easy to understand, the newer the production date on the shelf, the faster it sells, the opposite is also true.
The production date of the three wines:
Yanghe Micro-brewery
: 2017 July 6thWuliangye Pure Small Wine
: 2019 December 19thXiao Langju wine
: 2019 August 30thWuliangye Pure Small Wine sells the fastest, Xiao Langju wine is not much different, while this bottle of Yanghe Micro-brewery has been on the shelf for its 4th year, which is a big difference!
It's obvious that consumers expect to pay the same price for food alcohol wine as solid-fermented wine.Through the comparison of these three aspects, we can summarize the advantages and disadvantages of Yanghe Micro-brewery wine.
Advantages
: Big reputation, strong marketing ability; Yanghe won three Baijiu appraisals, good historical reputationDisadvantages
: At the same price level, the quality needs to be improved, in other words, let old wine drinkers feel that it is worth this price.Using food alcohol is a legal and compliant practice, but the selling price must be reasonable, just like cattle pen aged wine also uses food alcohol, but a bottle sells for 10 yuan, which sells very well.
Conclusion: It is recommended that Yanghe Micro-brewery wine either lower the price or improve the quality, and it will sell better!
Friends, have you drunk Yanghe wine and like to drink Yanghe wine? Welcome to leave a message to discuss.
Original article, first published on Toutiao. For more original baijiu information, please follow this account
@Baijiu Zhi Mei@
