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Is 2013 Lushan Old Cellar ‘30-Year Aging’ Collectible?

Regarding the 2013 Lushan Old Cellar with a 30-year aging, it’s crucial to understand that ‘30’ refers to the age of the pit, simply meaning the wine has been aged in a 30-year-old pit. It doesn’t signify that the wine’s genuine aging has reached 30 years, but rather that it was aged in a 30-year-old pit.

Lushan Old Cellar’s oldest pits date back to the Ming Dynasty Wanli years, namely the ‘National Cell 1573’ pit. This 30-year-aged wine has an e-commerce price of around 200 RMB, and its actual price should be lower.

If you consider this wine as your personal drinking wine, buying it and letting it age at home, there’s no problem.

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If you view this wine as an investment or collectible, it has little value, and its appreciation potential is limited. Not all wines from major brands are suitable for investment.

Furthermore, Lushan Old Cellar has many private-label wines, which have diluted its brand value, so when investing in Lushan Old Cellar wines, you should choose wines with investment value.

The most important factors to consider for wine collecting investment are:

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1Wine Quality, Wine quality is the primary prerequisite.Good wine quality allows it to improve with age. General wine quality, even if aged for a hundred years, won’t exceed that of high-quality wine.

2Brand, only reputable brands, especially large brands, have investment value.Brands with little fame have little investment value, primarily serving as drinking wine.

3Possessing scarcity.As the saying goes, ‘Scarcity dictates value,’ the rarer the item, the greater its potential appreciation.

These are the basic prerequisites for wine collecting investment. Of course, there are other conditions that haven’t been discussed here; please follow my content.


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