Those Years, the Fake Foods We Ate Together! Kang Shu Bo Makes Me Admire Him, Oreo is a Comeback King!
In our daily lives, we often encounter counterfeit snacks. They look and taste almost identical to genuine products, but with different names. Consumers may mistakenly buy them if they don't pay close attention. However, counterfeit products ultimately fail to win the hearts of consumers.
1. Genuine: Pulse
Counterfeit: Ice Pulse, Excited, Rhythm Pulse
2. Wanting Milk vs. Wanting Kid Milk, if you don't look closely, you might think they are twins, and there's also Want Good Milk!
3. Wanting Milk Candy – Lucky Milk Candy, isn't it that after eating it, you become so 'lucky'?
4. Coca-Cola – Thirsty Cola, surprisingly, it's chrysanthemum flavor, hmm, it does have a taste!
5. Genuine premium milk – Ultra-Concentrated Milk, transforming into – Ultra-Ultra-Ultra Concentrated Milk?
6. Kangshi – Kangli Bao, isn't it similar to Jianli Bao?
7. Since Kangshi was imitated, I also have – Tong Shi!
8. Jiaogua – Shanghua Wa, happily bought Shanghua, unexpectedly bought Shanghua!
9. Hey, potatoes – Ah, potatoes, an exclamation!
10. Sprite becomes 'Lei Bi', it scared me! And Kangshui Bo? Great!
11. Jinlongyu – Jinlong Wang, hmm, carp jumping over the dragon, becoming a dragon, no problem!
12. Oreo is considered the most successful counterfeit, but surprisingly, it was even counterfeited by itself. Heaven allows who to forgive, who is forgiven hahaha.
Oreo is now a very popular snack sold in major supermarkets. During Valentine's Day, it's also the most popular food, and many people give this snack to the person they have a crush on, because Oreo spells 'crush' with a nine-grid phonetic alphabet, hidden in Oreo's little secrets.
Who would have thought that this so playful and globally popular brand was once a counterfeit.
Before Oreo, there was a cookie called 'Hydrox', in 1908, it launched a cookie consisting of two pieces of chocolate crispy cookie and cream filling, and then successfully promoted it to the market. Oreo appeared in the market in 1912, so who is the counterfeit is obvious.
It is said that due to 'plagiarism', Hydrox also sued Oreo.
However, due to patent issues, the court finally ruled that Oreo did not violate the law. Later, Oreo achieved overtaking, leaving Hydrox behind.
What did Oreo do to surpass Hydrox and become the darling of the market?
First, Oreo clearly defined its product positioning: to make a playful American filled cookie with a strong sense of fun. To match its product positioning, on the one hand, Oreo constantly strengthens its American filled cookie attribute with a high degree of recognition through black and white colors, on the other hand, it uses 'twist it, lick it, bubble it' advertising to make Oreo deeply ingrained in people's minds.
Secondly, compared to Hydrox, Oreo is more willing to spend money, especially on advertising and promotion, which is also an important reason for its later success and widespread fame. It's worth mentioning that Oreo's advertising is also very interesting and entertaining, and featuring celebrity endorsements, further deepening the public's impression of it.
!
