8 Scenic Areas of Huangshan Launch Popular Products to Revitalize Post-Pandemic Tourism Market
China.cn March 25th – Following the Huangshan Scenic Area's announcement of expanding its open hours to 'maximum daily capacity of 20,000' and the launch of ten measures to revitalize post-epidemic tourism consumption in Huangshan, on March 24th, the Huangshan Tourism official platform launched three 'hit products', linking West Dicheng and Hongcun, the Ancient Hui Culture Tourism Zone, and other scenic areas, to accelerate the progress of stimulating post-epidemic tourism consumption markets.
According to a staff member from the Huangshan Tourism official platform's market department, the three 'hit products' were launched under the guidance and support of the Huangshan Municipal Bureau of Culture and Tourism. They integrated ticket resources from Huangshan Scenic Area, West Dicheng and Hongcun, and the Ancient Hui Culture Tourism Zone, a total of three 5A-level scenic areas, along with Huangshan Scenic Area four-star hotel room products, targeting the post-epidemic online tourism market. The products emphasized 'quality, special prices, limited quantities, and limited time' to stimulate consumers' desire to travel. Two of the hit products were 'Huangshan Tickets', 'West Dicheng and Hongcun Joint Ticket' and 'Ancient Hui Culture Tourism Zone Scenic Zone Joint Ticket', each priced at a minimum of 199 yuan. The other 'hit product' package included two Huangshan tickets and one Huangshan mountain top hotel suite for one night, originally priced at 1760 yuan during the weekend, now selling for 899 yuan, and is applicable to weekends and non-weekends.
Huangshan is a World Cultural and Natural Heritage site, a World Geological Park, and a World Biosphere Reserve, renowned for its 'Five Wonders': magnificent pine trees, strange rocks, cloud seas, hot springs, and snow. West Dicheng and Hongcun are World Heritage sites, representing the typical ancient villages in Anhui Province, serving as the carrier of Hui culture and showcasing the distinctive features of Hui-style residential architecture with exquisite craftsmanship. The Ancient Hui Culture Tourism Zone integrates ancient city life, ancestral temple culture, archway culture, Hui merchant culture, village culture, and residential culture, including the Hui Ancient City, Archway Group • Bo Family Garden, Linpu Residential Houses, Chenkan and Tangmo.
Located in Anhui Province's south, Huangshan City was formerly known as Hui Zhou and Xin An. Huangshan boasts excellent ecology, and its cultural and tourism resources complement each other, making it a world-class tourist destination. As representative examples of the city's cultural and tourism resources, Huangshan Scenic Area and West Dicheng and Hongcun are crucial. Huangshan Tourism Development Co., Ltd., leveraging its advantages, is a leading tourism enterprise in Huangshan. The 'hit products' launched by the official platform are one of the ten measures implemented by Huangshan Tourism to revitalize post-epidemic tourism consumption, utilizing Huangshan Tourism's leading enterprise role through 'hardcore engine, point-to-whole-area' to promote the overall recovery of the Huangshan entire tourism destination. (Zhang Qifei)
