The Zibo Starry Garden Fair Lights Up the Night Economy, Zhoucun Heritage Light Show Creates a New Landmark for Night Tours
Night economy, a concept introduced in the 1970s in the UK, refers to modern urban consumption economy that occurs between 6 p.m. and 6 a.m., with local residents and tourists as the main consumer base, and leisure, tourism, sightseeing, shopping, and dining as the main forms. Currently, night economy has become one of the important indicators for measuring urban prosperity, living comfort, and convenience. Zhoucun Ancient Market is revitalizing Zibo's night economy, fully leveraging its leading and exemplary role, driving, and radiating, launched the Starry Garden Fair starting March 28th, integrating dazzling light art, allowing consumers to receive cultural enlightenment through night tours.
It's not just 'eating, drinking, and shopping' in Zhoucun night economy, there's more to see.
Browsing night markets, eating local snacks, hanging out in 24-hour bookstores, listening to late-night dramas… Nowadays, people's nighttime consumption needs are increasing, and the heat of night economy is continuing to rise. However, in most cities, night economy is just 'eating, drinking, and buying,' such as 'snack street' and 'market street.'
Zhoucun's Starry Garden Fair leverages Zhoucun's five hundred-year-old traditional culture and non-material cultural heritage, meticulously creating a dazzling light show that makes it 'unlit' by night, and features ten themed areas, showcasing Zhoucun's 600-year-old historical and cultural heritage, as well as gourd painting, enamel art, porcelain carving, jasper pile, and Zhoucun core-bulb non-material cultural heritage. It also uses forms such as lantern night tours and creative laser tunnels to demonstrate its deep cultural connotations, making Zibo more beautiful as it gets darker.
Six hundred years of Zhoucun, Zibo's night economy practitioners.
A colorful night economy is not only a new economic growth point of the city, but also a beautiful business card, representing the image and competitiveness of the city. Zhoucun Ancient Market currently preserves about 50,000 square meters of well-preserved Ming and Qing ancient architectural groups, which are rare in North China and unique to Shandong, and are praised by Chinese architectural experts as 'China's living ancient commercial street museum.'
The future of Zhoucun night economy can rely on stories such as 'Sixteen Dye Workshop' Chen Lu Si, as well as stories of old brands like Rui Lao Xiang, Qian Xiang Yi, and have a hundred-year history; retain the stories of 'Dry Dock' the golden age of south coming north going commercial; the story of Wang Ying Tong 'official candidate' with all-around talent; and the story of Pu Songling's 'Strange Tales from a Chinese Studio' which is quirky and surreal. These rich cultural heritage can promote various consumption activities and services to extend to the nighttime, create a nighttime economic demonstration street, and make people's lives more colorful.
On March 28th, Zhoucun's Starry Garden Fair brilliantly appeared. Ten thousand of the lanterns contained non-material cultural heritage stories, were full of fun interactions, and were in various shapes and forms, taking you on a lantern night tour in Zhoucun.
Qilu Evening News · Qilu One Point Reporter Li Chao, Correspondent Chen Yi Fei
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