2024 ' Zhuang Ethnic Minority Three Summers·Meet in Guangxi' Offline Event Cancelled

On March 24th, reporters from the Guangxi Zhuang Autonomous Region Bureau of Culture and Tourism learned that all offline activities of the 'Li ethnic Minority Three Summers·Meet in Guangxi' cultural and tourism event were cancelled this year, and it will be presented through cloud touring, cloud listening, cloud watching, and cloud participation. The entire festival mainly includes setting new media topics, conducting online live broadcasts, and organizing online folk song challenges. There are 20 online live broadcasts in total.

Guilin Elephant Trunk Hill Scenic Area. Photo by Zou Caixin of Nanguo Evening News.

The Bureau of Culture and Tourism will set up topics such as 'Meet in Guangxi – Top 10 Places to Go' and 'A Different Three Summers – Gathering Together is Also Wonderful' on major news media and social media platforms across the region, and will publish 'Li ethnic Minority Three Summers·Meet in Guangxi' themed promotional films and Guangxi local cultural and tourism photos and videos. It will also launch Liu Jie (Liu Sisters) emoji stickers, organize contests with prizes, and continue to promote the policy of 'Guangxi tourism scenic spots offering free access to medical staff and their families' for the whole year.

During the 'Li ethnic Minority Three Summers', the bureau will hold online live broadcast activities, inviting Guangxi cultural and tourism ambassadors to speak for Guangxi, inviting travel influencers and internet celebrities to live in Guangxi's major scenic spots. At the same time, it will carry out activities such as 'An Invitation from Zhuang Villages', 'Three Summers, Come and Have Fun', and 'Take Pictures of Guangxi's Beautiful Scenery', focusing on showcasing and promoting Guangxi's boutique tourism routes and specialty products, and building a prominent brand for Guangxi's cultural and tourism industry.

The online live broadcast activities will last from March 26th to April 3rd, a total of 20 episodes.

How can the 'Li ethnic Minority Three Summers' be without folk songs? During the event, Guangxi will release the rural folk song theme song 'Waiting for You', 'Waiting for You' hand gestures at popular tourist hotspots, and launch the 'Sister Jie Invites You to Sing' online challenge.

Editor | Morena