Heartfelt Jiangxi, Enjoying Jiangxi's Scenery – Launch of the Large-Scale ‘Cloud Promotion’ Tourism Activity

On April 1st, the ""— Scenic Beauty is Unique Large-Scale Tourism ‘Cloud Promotion’ Activity Media Press Conference was held at the headquarters of the Jiangxi Provincial Tourism Group. Jiangxi Provincial Tourism Group Vice General Manager Xiong Feng attended and made the keynote speech. Secretary Liu Qi of the Provincial Party Committee of Jiangxi made important instructions to fully implement the tourism promotion strategy.

This ‘cloud promotion’ activity was held to implement Secretary Liu Qi’s important instructions made on March 21st during the provincial-wide survey of cultural venues and tourist attractions resuming orderly opening: ‘We should use online appointment, cloud promotion and other information technology means to cultivate and expand new growth drivers, expand effective consumption demand, and promote tourism consumption.’ The event promoted the new highlights of Jiangxi tourism with ‘New Products, New Technology, New Mode, New Experience’ to promote Jiangxi’s tourism consumption policies, promote the recovery and revitalization of tourism after the epidemic, enhance the awareness of ‘Jiangxi Scenic Beauty is Unique’ brand, and create new markets for the tourism industry, injecting new energy, and promoting tourism consumption upgrades.

This activity was guided by the Jiangxi Provincial Department of Culture and Tourism, hosted by the Jiangxi Provincial Tourism Group, with the theme ‘’. It linked the transaction platform ‘buy to see’ through online live broadcast platform, and used special promotional activities as the main form, providing benefits to the public, encouraging and attracting more people to share hometown tourism resources, love Jiangxi, and enjoy Jiangxi, thus enhancing the sense of accomplishment and happiness in building a tourism powerhouse.