Set Foot in Beijing Resort Tourism: How SamSun is Building a New Benchmark for Cultural and Tourist Towns
As modern civilization develops and investment concepts and spiritual needs evolve, including towns like Tokyo’s Lake Kawaguchiko and Paris’s Fontainebleau, as well as Monterey, California, numerous towns combining world-class brand recognition and market influence are emerging. In China, after 40 years of rapid development, a pause has been implemented. After material wealth, people begin to pursue self-cultivation and a relaxed lifestyle, symbolizing ideal rural living, and these towns are blossoming and increasingly favored by consumers.
As a comprehensive modeler of domestic culture, tourism, and commercial industries for 30 years, since its establishment, SAMSUN GROUP has strategically positioned itself in over 100 cities across the country. Its business model and ecosystem are continuously evolving, and its industry influence and brand value are constantly improving. For the future of the Hengjing (Ring Beijing) tourism projects, with extensive operational experience, SAMSUN is steadily refining its management capabilities. Considering the cluster model and SAMSUN’s continued evolution in operational capabilities, coupled with the increased demand for resort destinations among new middle-income consumers in China, the value of high-quality tourism assets will be further released.
Currently, SAMSUN’s Hengjing branch is strategically surrounding Ring Beijing to establish new benchmarks with high reference values. Located north of the Xiong’an New District and south of the New Airport, the SAMSUN ‘Shucai Tiancheng’ (Bright Future Sky City) – a low-density villa complex of 750,000 square meters – is dedicated to ideal living in south Beijing; in the hot soil of North Beijing, the SAMSUN Lake Mountain Resort Town is built to become a future tourism hub. At the first station of Ten Du, SAMSUN deeply understands the market, designs excellent products and manages operations well. It starts from ‘respecting the land, respecting nature, and respecting people’ to maximize the preservation of the original ecological environment, creating Qing Qing Town, a serene oasis in western Beijing.
Near the Dream River
When discussing tourism destinations, numerous factors including geographic location, resource endowments, connectivity, and weights are considered. Overall, if we’re aiming to benchmark against world-class tourist towns, market distance, resource endowments, and basic supporting facilities are key prerequisites.
Looking at SAMSUN’s key tourism development area – SAMSUN Qing Qing Town, from a macro perspective, the project is located in the core area of the Beijing-Tianjin-Hebei triangle, benefiting from the advantages of Xiong’an New District, Daxing International Airport, the Beijing-Tianjin-Hebei urban agglomeration, and the four engines of Fangshan and Yanjiao. On a micro level, the project is situated in the southwestern gateway of Beijing, in the ‘western development belt’ of the ‘two axes and two belts’ development pattern, and combined with Beijing’s new southward planning of New City, this area will invest 70 billion yuan to build a city of livable ecology and a world-class featured town.
Furthermore, compared with other destinations around Ring Beijing, Qing Qing Town is closer and has better connectivity and a more superior experience. It crosses the Beijing-Hong Kong-Macao and Beijing-Kunming dual highways, directly connecting to Beijing’s downtown area. With nine exits and the planned construction of a city rail loop, physical distances are compressed to the extreme; In terms of resource richness, including Ten Du scenic area, Yunju Temple, Zhangfang Song Liao Ancient Battlefield and the wild three peaks, 40 national scenic areas, creates an unmatched 30-minute resort area. The vegetation coverage rate of the area is as high as 82%, and the content of negative oxygen ions remains at around 10,000 per cubic centimeter, known as ‘Beijing’s natural oxygen tank’ and ‘natural air conditioning.’
In addition, to meet the needs of some consumers for seamless switching between mountains, rivers, and rural areas and urban life, a four-star hotel – ‘One Du Holiday Hotel’ – is built in Qing Qing Town. The hotel invites Atkins architectural design to recreate the authentic American rustic scenery, integrating dining, accommodation, business meetings, leisure and entertainment, and tourism and sightseeing. Similarly, ‘Half Mountain Academy’ and ‘Qing Qing Restaurant’ – themed shopping streets – will meet the needs of consumers for thriving urban life.
Abundant Supplies, Enjoying Resort Lifestyle Experiences
For resort destinations, the scarcity and richness of resources are important, but to build a true leisure and resort lifestyle, quality content input and heavy community operations are core.
‘Qing Qing Town’’s owner-exclusive community – ‘Qing Qing Cloud Clan’ – is based on the same social circle and common interests, creating a sense of immersion in mountain and river rural life. Currently, ‘Qing Qing Cloud Clan’ has formed including badminton clubs, flower art spaces, Half Mountain yoga clubs, outdoor picking, hiking, skiing and other activities, catering to families with children, female friends, old friends, and elderly people across all age groups in different scenarios.
Furthermore, to meet the needs of some consumers for seamless switching between mountains, rivers, and rural areas and urban life, a four-star hotel – ‘One Du Holiday Hotel’ – is built in Qing Qing Town. The hotel invites Atkins architectural design to recreate the authentic American rustic scenery, integrating dining, accommodation, business meetings, leisure and entertainment, and tourism and sightseeing. Similarly, ‘Half Mountain Academy’ and ‘Qing Qing Restaurant’ – themed shopping streets – will meet the needs of consumers for thriving urban life.
Living in Mountain River, Modern and Elegant
As people’s demands for housing construction continue to increase, the trend of relaxed and romantic luxury lifestyles is gradually integrating into traditional Chinese families, and the era of courtyards is quietly arriving.
Qing Qing Town’s new medium-sized courtyard houses approximately 130-140 square meters, with cleverly designed structural layouts, innovative spatial planning, and empowering life. An arched entrance, with a width of about 10 meters, connects to the dining area, to create a harmonious family life. The south-facing side has a width of about 10 meters to maximize the sunlight, with a spacious living room that’s perfect for gatherings with friends and family.
The master bedroom on the second floor is designed with two independent bathrooms and wardrobes, bringing in natural scenery and beautiful living environments. The double-view terrace offers a panoramic view of the mountains and rivers, bringing a sense of peace and tranquility.
Qing Qing Town emphasizes high-quality materials, rigorously selecting luxurious copper doors and precious stone materials. It’s equipped with Kohler and Fantini brands to present exquisite craftsmanship and luxurious living.
Looking at the 30-year development history of real estate in China, from the 1.0 era of physical properties, the 2.0 era of living, dining, traveling, buying, and supporting facilities, and the 3.0 era of entertainment, leisure, tourism, and resort experiences, tourism and resort destinations have become a new middle-income group’s lifestyle and demand. Qing Qing Town is now offering this to Beijing residents – a place to return to nature.
