Is the Vintage Liquor Market Genuine or a Nostalgia Campaign?
With the progress of the times, there is a recognition in the liquor industry that liquor is about the aroma of aging. Vintage liquor is even rare, and as people's economic conditions improve, they also begin to like old things. Liquor manufacturers, based on this interest, have produced some vintage liquor.
So-called vintage liquor refers to using old liquor bottles to hold new-produced liquor. This emotional marketing is quite good. The best example is Luzhou Laojiao. This 60s vintage liquor has a novel bottle packaging with traditional Chinese characters, which adds to the nostalgia. Compared with the current luxurious packaging, it appears very elegant. The quality varies, some distilleries use ordinary liquor cans, I don't point fingers, it's just a change in packaging. The field houses for producing vintage liquor are also increasing. Luzhou Laojiao, Wenjun, and Tuopai are producing vintage liquor.
Vintage liquor prices are also very varied. This bottle of 60s Luzhou Laojiao is priced at over 500 and 1000 RMB. I was shocked. The vintage liquor market is so chaotic. However, the market is small, a few hundred RMB is acceptable. The price on Tom on JD is 1080 RMB, I think it's too expensive. The quality is slightly better than regular Luzhou Laojiao. The packaging is also very beautiful, but considering the price, it's worth trying.
Recommendation Index: 8 (out of 10
The vintage liquor market is chaotic and prices and quality vary. I recommend buying this Luzhou Laojiao for a few hundred RMB.
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