Why is Moutai Zodiac Wine So Expensive?

1: Year of the Horse

When the Year of the Horse wine just went on sale, it encountered a very cold reception in the market, and the market was extremely unfavorable. The price of the Year of the Horse wine at the time was only849, and due to the fact that the Year of the Horse wine was the first product in the series, it had a probing meaning for the market, which led to the pre-determined production of the Year of the Horse wine being relatively low. The annual production of the Year of the Horse wine was only 350 tons, and because the market didn't know and didn't value it,

many products were consumed in the first few years after they came out.

2: Year of the Sheep

After discovering that sales of Year of the Horse were not selling well, the Moutai Distillery decided to reduce the original production of 350 tons to 250 tons. A few years ago, it could be bought for around 1000 yuan per bottle, and now, in the Year of the Sheep, a bottle in the market is around 2000 yuan.

3: Year of the Monkey

The Year of the Monkey wine integrates zodiac culture, five elements culture, and Chinese painting art, and has a special artistic flavor box collection value. Starting this year, the Moutai Distillery increased the production of to 650 tons. The Year of the Monkey wine's production price was949, which reached4000 at the consumer level.

4: Year of the Rooster

On January 6, 2017, Moutai Company held a press conference in Guiyang to launch the Year of the Rooster . The production was 800 tons, and the pre-sale price was1219, which was eventually adjusted to1599. The price reached over3000 at the consumer level. In the end of 2017, Moutai was in short supply.

6: Year of the Pig

Similar to the Year of the Dog, the pre-sale price was1699, and the production was about 1600 tons. The price to consumers was around 3000 yuan.

Personal opinion is that is more suitable for giving and receiving gifts during the holidays,

and also a treasure. The cost performance is not high, the price is several hundred yuan more expensive than Flying Sky, but the wine base is

basically the same. If you drink it yourself, the first choice is definitely Moutai Premium