Former Moutai Chairman Li Bao Fang Visits Jinsha Liquor Post-Departure
Recently, former Vice Chairman and Party Secretary of the Provincial People's Congress of Guizhou Province, former Party Committee Member, Fu Chuyan, former Chairman of Moutai Group, Qi Ke Liang, Vice Chairman of the Provincial People's Congress Environment and Resource Protection Committee of Guizhou Province, former Chairman of Moutai Group, Li Bao Fang, and former Vice Governor of the Provincial Department of Industry and Commerce, Fu Xiano, visited Jinsha Liquor to investigate and guide work.
This is also the first time Li Bao Fang, former Chairman of Moutai, has visited in his new capacity twenty days after his departure, which has attracted much attention.
Zhang Daoheng 'Four Tactics' Analysis of Jinsha Speed
The investigative team arrived at Jinsha Liquor and directly went to the production workshop, where Qi Ke Liang personally observed the brewing process and tasted new wines, subsequently visiting the yeast warehouse to smell, taste, and comment on the quality of Jinsha Liquor's yeast, and inquired about the relevant technical information regarding yeast making techniques. Finally, they visited Jinsha Golden Pagoda, where they sampled and commented on the quality of finished products such as Jinsha Return Sand Wine 1951 and other finished wines.
At the subsequent symposium, Zhang Daoheng reported on the development achievements of Jinsha Liquor over the past two years from four aspects, and also reported on the next steps of development.Zhang Daoheng said that Jinsha Liquor's achievements are attributable to four aspects:
One is inseparable from the leadership of Moutai. In the past two years, Jinsha Liquor has determined a new strategy, improved quality, and accelerated market layout, achieving rapid and high-quality double-growth.
Two is inseparable from Moutai's advocacy of the healthy competition and co-development of the Guizhou Baijiu industry with a spirit of openness. Over the past two years, Jinsha Liquor has consistently focused on internal management and external brand building, constantly innovating and breaking through, concentrating on brand construction, and shaping a premium baijiu brand that is recognized throughout the country.
Regarding this visit, Li Bao Fang said that he came to Jinsha Liquor for the first time twenty days after his departure, and his first stop was a company. After listening to Zhang Daoheng's report, Li Bao Fang said that Jinsha Liquor is one of the top baijiu enterprises in Guizhou Province, ranking among Moutai and Xiwu.
Jinsha Liquor should make good use of its industrial resource advantages, brew higher quality baijiu, and transform based on the market, developing based on quality. Two, Jinsha Liquor's development should always maintain an upward momentum, through the development of baijiu to highlight the regional advantages, starting from Jinsha Liquor and expanding outwards, driving the development of the entire Jinsha producing area baijiu industry. At the same time, it is necessary to focus on quality as a long-term important task and, during the discussion, proposed to Qi Lao to visit Jinsha Liquor periodically for production guidance and tracking, further improving the quality of Jinsha Return Sand Wine.
Li Bao Fang finally said that Jinsha Liquor can do bigger, first, it has a good brand effect, proactive, in the past two years in brand building has achieved significant results, and brand advantages have been greatly enhanced. Two, the quality of Jinsha Return Sand Wine is improving at a fast speed, and the quality and taste are recognized by consumers, and the market is breaking through. Therefore, Jinsha Liquor should dare to go out, become a leading enterprise of over 10 billion in the baijiu industry outside of Xiwu, ride on the favorable wind of the development of Guizhou baijiu industry, and achieve maximum industrial value, industrial regional economic development, and industrial development quality improvement, and let Jinsha Liquor reach a new level and enter the hundred-billion-dollar era.
Qi Ke Liang visited Jinsha Liquor twice in the past two years, and was very pleased with Jinsha Liquor. At the meeting, Qi Ke Liang first fully recognized the achievements of Jinsha Liquor in recent years, saying that the quality of Jinsha Return Sand Wine had improved significantly compared to its original level, but it still needed to continue working hard and further optimize it to approach Moutai.
Qi Ke Liang said that Jinsha Liquor's development is feasible, first, the health attributes of aged baijiu are one of the main characteristics of baijiu, aged baijiu brewing process is special, alcohol content is scientific and rational, it is a natural fermentation product rich in many healthy substances, drinking aged baijiu has many benefits, and second, the price space of Jinsha Return Sand Wine is very large, in the context of the rising prices of Moutai wine, Jinsha Return Sand Wine has a significant advantage in brand competition. Jinsha Return Sand Wine continues to improve its quality and gains consumer recognition, and the market continues to break through. Therefore, Jinsha Liquor should further strengthen its quality and management, give full play to the unique regional advantages of Jinsha Return Sand Wine, and brew high-quality aged baijiu. At the same time, the Jinsha County People's Government should provide strong support for the development of Jinsha Liquor, and let Jinsha Liquor become a well-developed, large, and strong enterprise.
Another speaker, Fu Chuyan, said that first, it is thanks to the arrival of Moutai masters, for guiding the quality and development of Jinsha Liquor, and they hoped that Jinsha Liquor would develop well under the guidance of these industry experts. The three main objectives are: one is to create a fragrance town, firmly grasp the consumer base and achieve long-term stability; two is to improve quality, start from details, and focus on production and management; three is to innovate and create, maintain tradition while innovating marketing methods.
It is a matter of sentiment to pay attention to and help the development of Jinsha Liquor,
Through the symposium's research analysis, the development direction of Jinsha Liquor has been recognized by industry experts, which has undoubtedly injected confidence into the development of the enterprise. Jinsha Liquor will always firmly follow Moutai for guidance, admire and love Moutai, and strive for excellence with quality as the primary focus, and brand supremacy.
