Changzhou Lays Out an Aggressive Strategy: 300 Million Yuan Boosts Tourism Consumption; Dinosaur Park Accelerates National Business Expansion
Jiangsu Net News (reporter Mei Yuan, correspondent Liu Xinquichi) On March 24th, the Changzhou Tourism Development Conference was held grandly at the Dinosaur City Grand Theater. Changzhou Party Committee Secretary Qiaojibin and Acting Mayor Chen Jinhu attended the meeting.
This conference sounded the loud horn for Changzhou's literary and artistic tourism and leisure star city construction, marking the beginning of a major development and prosperity 'golden age' for Changzhou tourism. The meeting introduced the 'Eight Measures' to support cultural and tourism development and promote tourism consumption, with a total of 300 million yuan allocated to provide a 'combination punch' of support for cultural and tourism development and promotion of tourism consumption, which will help Changzhou's tourism market regain momentum and revitalize its vitality.
At the conference, Changzhou Party Committee Secretary Qiaojibin stated that this conference is both a mobilization conference to promote the high-quality development of Changzhou tourism and a launch conference for the construction of literary and artistic tourism and leisure star cities. Changzhou will accelerate the promotion of high-quality tourism development, fully leverage its profound historical and cultural heritage and abundant tourism resources, benchmark against national first-class cities, and strive to become a unique and charming leisure resort destination city in the Yangtze River Delta.
At the conference, the Chairman and CEO of Dinosaur Park Culture Tourism Group Co., Ltd., Shenbo, made a presentation as a corporate representative.
Chairman and CEO of Dinosaur Park Culture Tourism Group Co., Ltd., Shenbo
In recent years, Changzhou tourism has pioneered a 'resource-created' development path through its innovative spirit of 'making it out of nothing' and 'taking advantage of the opportunity.' It has won the titles of 'China's Excellent Tourism City' and 'China's Top Ten Tourism Cities with High-Speed Rail,' creating a brand influence of 'Close and Far, Happy in Changzhou.' Dinosaur Park Group, as a key participant in Changzhou's literary and artistic tourism industrial transformation and development, has evolved from the initial Chinese Dinosaur Museum focusing on paleontology to the current global dinosaur city with integrated literary and artistic tourism and leisure, 'Dinosaur Creative Culture' has achieved a transformation from rooting, sprouting, blossoming and fruiting in Changzhou.
After twenty years of operation, the Chinese Dinosaur Park Scenic Area has consistently maintained a high popularity index, and its core essence has always been focused on independent research and development and innovative creation of high-quality literary and artistic tourism products.
In the future, Dinosaur Park Group will further strengthen the in-depth exploration of dinosaur creativity and paleontology, strengthen the upgrade of smart, experience and quality, create more specialized themed projects and derivative products, and maintain the vitality of the core scenic area. Dinosaur Park Group will also increase its multi-faceted extension of the dinosaur IP, comprehensively strengthen the application of digital technology and creativity, and rely on the animation and film industry as a starting point, efficiently improve the vertical industrial chain from image, content, experience and derivative products, and incubate high-quality offline experience products. At the same time, Dinosaur Park Group will further strengthen the optimization of the industrial chain, increase the role of night tours, local food, intangible cultural heritage and tourism performances in tourism consumption, using 'points' to connect 'chains,' and comprehensively improve Changzhou's literary and artistic tourism's reputation and influence domestically.
Early on, Dinosaur Park Group relied on its expertise in planning and design, animation creativity, literary and artistic integration, performance creation and scenic area management, launched an innovative business strategy of 'investment plus service' for external output, and implemented a comprehensive transformation from 'theme park operator' to 'overall cultural tourism industrial solution supplier.' In addition to traditional scenic ticket sales and tourism commerce, innovative business has become a key source of revenue and growth for Dinosaur Park.
Dinosaur Park Group will accelerate the national innovative business layout, promote the efficient landing of Jiangsu Suqian, Yunnan Kunming, Hunan Changsha and other major brand management output business; at the same time, Dinosaur Park Group will deepen its participation in relevant projects related to Changzhou's 'Literary and Artistic Tourism Star City Construction Action Plan', and participate in the development and management of relevant projects. This will ensure that Dinosaur Park Group 'achieves both quality and quantity, and quantity and quality,' and will contribute to the realization of the 'literary and artistic tourism star city' strategic goal.
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