16th Ningxia Lanshan Mountain Flower Festival Goes ‘Online’ in Early April

People's Daily - Ningxia Channel

According to a report from the Yinchuan branch of People's Daily on March 27th (Yan Mengjie), reporters learned from the Yinchuan Municipal Bureau of Culture, Tourism and Radio, Film and Television that the 'Safe Tour Yinchuan' 16th Ningxia Lanshan Mountain Flower Festival event will change the traditional mode of holding the Flower Festival, adopting a model of online and offline interaction with the primary focus on online hosting, supplemented by offline activities, nationwide promotion and marketing across the internet.

It is reported that the Lanshan Mountain Flower Festival event is divided into 'Terrace Flower Sea, Charming Pengyang' online Flower Festival in Pengyang County and 'Observe Flower, Admire Beauty' Peony Terrace Festival in Wuluo District. The online launch ceremony of the event will be held in Jinjiping Terrace Park in Pengyang County in early April and will last until July. The event will fully utilize platforms such as Douyin, Kuaishou and short videos to launch flower festival information and conduct live broadcasts of the flower festival launch ceremony online. At the same time, it will also carry out various offline tourism product interactive marketing activities to provide incentives for the masses to increase income.