Wellness Tourism-Oriented Town Development Strategies
As a town based on wellness tourism industry as its pillar industry, for improving national health condition and driving regional economic growth has an important role. This article studies different functional types of wellness towns how to build and develop, achieve wellness-type tourism characteristic town's industrial function clear, spatial construction distinctive, highly meet specific consumer's physical and mental needs building goals.
's most outstanding feature is its health resources, this is wellness town's main line throughout the functional area. Wellness town's market demand is for tourists through tourism to leave city's hustle and bustle, release mental pressure, in town through simple, leisure lifestyle to achieve health recovery purpose. Besides, through town culture's experience, lifestyle's experience to achieve spiritual sublimation, joyful mental purpose to achieve spiritual wellness purpose, this is wellness tourism characteristic town's development's wellness theme way.
's development good or bad in large extent decides wellness theme tourism product's popularity. In wellness tourism product's development, whether natural ecological resources or historical cultural resources are very important, these are wellness tourism characteristic town's indispensable selling points, but these resources have certain vulnerability, only through reasonable development and take strict protection measures to determine its tourism development carrying capacity, only then can resources be used sustainably, achieve environmental benefits, ecological benefits, social benefits three-effect unity, realize sustainable development.
's development must make tourism resources' development and tourism transportation facilities, tourism service facilities between reach comprehensive balance, and meet tourist's eat, live, travel, visit, buy, entertain all-round demand, form comprehensive reception capacity.
Small town's industrial location mainly takes into account regional resource environment, human culture basis, local economic level, infrastructure construction situation and regional location situation, combined consideration of project's main industry's industrial development demand, to give small town proper industrial location.
Small town's building model and development for existing characteristic resources have great dependence, and will continue to rely on existing characteristic resources to conduct larger-scale expansion and upgrade. Based on wellness tourism industry's industrial function, wellness industry's development mode can be divided into rural pastoral wellness mode, forest wellness mode, sunshine wellness mode, hot spring wellness mode and culture wellness mode.
Small town's planning must consider the land use properties given by the, cannot change land's use property; reasonable land layout, build small town skeleton. In functional zoning and land layout basis, complete product system, build core project, and according to local conditions, build landscape design and building design to build tourism town's visual effect, extract tourism town's historical culture connotation, form small town's spirit and soul; according to functional needs, small town layout, wellness tourism land layout must revolve around small town's core function and characteristic function.
Since different functional types of wellness tourism characteristic towns have different industrial characteristics, their industrial layout and development modes are not the same. Based on the theory of urban spatial form layout, according to industrial sector and industrial development mode's characteristics, wellness town's spatial layout form is summarized, its layout form is as follows.
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Suitable for dependent wellness tourism characteristic town with resource distribution linear, its land use construction spatial distribution revolves around resource distribution.
02
Suitable for constructing wellness tourism characteristic town with strong industrial agglomeration, the main industry is the core, auxiliary facilities and derivative industries are the main industry's core driver.
03
Suitable for constructing wellness tourism characteristic town with dispersed industrial form, the invisible industrial connotation is the theme, multiple visible industrial facilities line up together to form industrial characteristics and functions, the development area is balanced and built together.
04
Suitable for industrial types that develop in stages, relying on the initial primary industrial base, the final implementation of high-level, high-precision, high-depth industrial forms of wellness town's industry, the industry richness and industry scale show expansion.
05
Suitable for industrial characteristics are outstanding, industrial core is clear, and the industrial development depends on certain resources in the construction land, and also depends on the regional environment, wellness town.
Wellness town's main function includes wellness, sightseeing, leisure, commerce, life five core functions, as well as accommodation, entertainment, education, medical care and other derivative functions.
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Wellness tourism town's support and foundation, consisting of ecological environment, health resources, wellness atmosphere, wellness culture.
02
Mainly consists of financial facilities, educational facilities and medical health infrastructure construction objects.
03
Mainly includes sightseeing tourism, leisure resort and commercial function.
Wellness tourism town's open space system mainly includes two types, from spatial form can be divided into square and public green space, commercial pedestrian street and life-style linear open space, focusing on meeting wellness tourism consumer's functional demand, to build landscape town spatial layout.
Square is wellness town's public activity main area, is wellness town's cultural connotation and industrial characteristic transmission main place, should adopt small-scale square and green space, improve spatial utilization rate and resident utilization rate. The design of square and green space should combine with industry and regional culture characteristics, highlight industry function characteristics, highlight industry theme; continue regional traditional cultural context, reflect this type of wellness town's spatial characteristic.
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The ecological wellness theme square should be mainly a natural park square, the square uses native natural materials for decoration and paving, reduce artificial traces, when creating space, consider semi-enclosed or enclosed space design and creation, to create quiet ecological leisure space.
02
The square should focus on the aesthetic beauty of human form, and mainly focused on creating lively and bustling open space, in the construction process, also adopt convenient aesthetic artificial materials, and mainly present rule-based European style square shapes.
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In fulfilling commercial functions, pedestrian street is also the display of its core – culture's important place, through the configuration of shop properties, fully promote industrial culture and regional culture, can also configure a small number of sculptures and cultural propaganda structures in pedestrian street.
Wellness tourism town's due to functional demand, its spatial layout must consider humanized scale and function, as a residential and leisure town, its road spacing should not exceed 200 meters, in wellness town's planning and construction, must fully consider and encourage shared travel and travel tools, so transportation tools are mainly public bicycles, electric vehicles and low-carbon transportation methods. Promote wellness town's linear space construction to form a sense of spatial definition, the scale of the roadway is generally 1-2 meters, the D/H ratio is about 1, which is a suitable scale.
01
Its commercial street should not be too concentrated commercial atmosphere, in addition to commercial facilities, should fully consider the planting of greenery, should adopt expansive commercial street: the road is generally 10-20 meters, the building interval can be used with green plants, and can set up rest facilities at the node, can add landscape ornaments.
02
From the consumer's demand analysis, it prefers a relaxed and joyful shopping activity, so its street space scale should not be too large, the road is generally 2-6 meters, using small-scale green plants to decorate and embellish the space, fully consider the comfort and convenience of rest facilities.
03
While fulfilling commercial functions, pedestrian street is also the display of its core – culture's important place, through the configuration of shop properties, fully promote industrial culture and regional culture, can also configure a small number of sculptures and cultural propaganda structures in pedestrian street.
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