Yangtze Evening News Presents Romantic Rooftop ‘Cherry Blossom Festival,’ ‘Cherry Blossom Ambassador’ Xiao Hong Cong Offers Exclusive Benefits
Join us for the cherry blossom viewing at Jingmei Temple this season. In March 2020, the Rooftop Cherry Blossom Festival is here, inviting you to connect again.
From March 20th to 29th, 10 days and 240 hours, a cherry blossom sea will span across Hangzhou and Nanjing. For those in Nanjing, this is your first 'hand-in-hand' cherry blossom season, truly special!
The 'Rooftop' cherry blossoms in the past
The beauty of the pink petals remains the same, but due to this special year's circumstances, this artistic appointment in spring will meet you in more 'cloud-based' ways.
The 2020 Rooftop Cherry Blossom Festival will invite you to join four themed units –
Cherry Blossom Dream· 'A rendezvous for a beautiful artistic scene on a spring day'
Through the screen, the artistic performance of the 2020 Rooftop Cherry Blossom Festival will be like being there, with 10,000 viewing postures.
Cherry Song· 'A rendezvous for intellectual dialogue amidst cherry blossoms'
Through the screen, the distance between the sky and the north will be reduced to zero.
Story of Cherry Blossoms· 'A restart of 2020's wishes and hopes'
Through the screen, the Nanjing-based wish exchange plan will warm the hearts of two strangers.
Cherry Blossom Market· 'A rendezvous for beautiful aesthetic life with treasured goods'
Through the screen, the 2020 Rooftop Cherry Blossom Festival's cherry blossom blind boxes will be full of surprises and poetry.
Nanjing Xiaoshu
As a strategic media partner for the 2020 Rooftop Cherry Blossom Festival, Yangtze Evening News/Purple Cow News also strives to obtain exclusive benefits for readers – please mark it!
1, 200 hand-written wish postcards produced by the Rooftop. This time, as the 'Wish Exchange Ambassador' for the 2020 Rooftop Cherry Blossom Festival, Xiao Hong Cong (High Song), Zhou Yunpeng and Xiao Quan will share their wishes for life and people, turning them into physical cherry blossom postcards.
High Song, everyone is familiar with him, the curator and famous musician, director and writer of Xiaoshu. He initiated and serves as the curator of the public reading library – Xiaoshu, which started from the Rooftop.
Zhou Yunpeng, an independent musician and poet, in addition to songs such as 'Chinese Children' and 'Hallucinations Support Us to Live On', his poem 'The Unwillingness to Speak of Love' won the Poetry Award of the People's Literature Publishing House in 2011.
Xiao Quan, 'China's First Portrait Photographer', Zhang Yimou, Chen Kaige, Jiang Wen, Wang Anwei, Yang Liliang and others have left their most vivid records in his lens.
2, 20 sets of 2020 Cherry Blossom Season derivative blind boxes produced by the Rooftop. This is genuine limited edition, you might receive a special book + a fun cultural product, or two interesting books, the surprise of the blind box is that you don't know what gift you'll get.
Please note that all the benefits mentioned above will be given to new Purple Cow News APP download users – those who did not install Purple Cow News APP before, to participate in the Cherry Blossom Festival event.
Old users don't be discouraged, you can mobilize your family and friends, girlfriends, boyfriends to download it and get the postcards and gift boxes you like, which is a sure thing of happiness.
, where the cherry blossoms in the past bloomed at Nanjing Xiaoshu
The participation method is as follows –
1, scan or identify the below QR code.
2, download the Purple Cow News APP.
3, after downloading, open the APP and click 'My'.
4, then click 'Invitation Code', and then click 'Register' in the top right corner.
5, enter your mobile phone number to get the verification code, and complete the registration.
6, click 'Invitation Code' again, and enter 'XWWQE' in the 'Please input the invitation code' section, confirm, and you're done.
PS: Please note that the invitation code 'XWWQE' is 5 capital letters, please don't make a mistake.
Finally, we will based on the order of the number of downloads and registration usernames to verify and notify the method of receiving benefits.
What are you waiting for?
Yangtze Evening News/Purple Cow News reporter Zhang Nan
PS“XWWQE”5
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