Qingchuan: Using Flowers as a Medium to Promote Ecological and Cultural Tourism, Supporting the Creation of Tianfu’s Tourism County
Spring is splendid, intoxicating the beauty of women on April days in Guangyuan's Qingchuan Tangjiaye National Nature Reserve, where lilac blossoms burst into a brilliant display. Qingchuan uses flowers as a medium to launch 'Captivating Tangjiaye, Encounter Lilacs,' a lilac viewing event, attracting tourists from surrounding Guangyuan, Chengdu, Chongqing, Gansu, Xi'an, and other places to come and admire the flowers, enjoy the scenery, take beautiful photos, and flood their friends' social media feeds.
Tangjiaye National Nature Reserve is one of 'China's Ten Most Beautiful Flower Viewing Spots,' and currently boasts the largest wild lilac community discovered nationwide. Every April, the flowers in the reserve's mountain streams and valleys bloom in profusion, resembling a painted embroidery, making you feel as if you are in a fairyland or paradise.
Deeply excavating resource potential, highlighting ecological and cultural tourism characteristics. Qingchuan County consistently uses flowers as a medium, combines it with festivals, uses festivals to promote tourism, and holds lilac festivals every April, integrating flower viewing with ecological tourism, folk culture, and scenic area construction, beautifying ecological and cultural tourism. Now, the lilac festival has become Qingchuan's signature ecological and cultural tourism brand.
Spring has lilacs, summer has glory-of-the-snows. At Zhuangjoan Town Dam•Glory-of-the-Snows Valley in Qingchuan County, mountains embrace, and green water wraps around, with a good ecological and health environment. The tourism resources are abundant. In recent years, Qingchuan has taken practical steps, implemented tourism planning with high standards, and successfully created Qingchuan County Zhuangjoan Town Dam•Glory-of-the-Snows Valley National AAA-level tourist scenic area. Now, every summer, glory-of-the-snows bloom, dazzling and radiant, attracting many foreign tourists and photographers.
In addition to promoting the development of ecological and cultural tourism in various scenic spots, Qingchuan also has its own development ideas for the city. In recent years, Qingchuan has implemented a city upgrading project in its efforts to win the title of 'Ten Heavenly Tour Counties' and promote all-around tourism development. It consistently implements road greening and tree-lined roads, implements 'one street, one landscape, one taste,' and now walking through Qingchuan County presents 'flower streets, flower roads, flower seas' ecological beauty that is pleasing to the eye and suitable for living and working and playing – Qingchuan's beautiful scenery is liked by visitors and admired by local residents. Golden Fortune Street's cherry blossoms 'gallery' is a beautiful sight when in bloom, attracting a frenzy of photography and photos flooding social media – it's a famous 'Instagram check-in spot.'
In recent years, Qingchuan has created ecological tourism destinations, an ecological economic pioneer zone, an ecological civilization demonstration county, and a China Ecological Health Tourism County through 'ecology plus tourism plus culture' models, and actively promotes the integration of ecological, tourism, and cultural industries. Using 'flowers' as a medium to strengthen beautiful economics, 'lighting up' ecological and cultural tourism, lilacs, glory-of-the-snows, and cherry blossoms have been highly praised by tourists as Qingchuan's beautiful business cards.
Source: Qingchuan Culture and Tourism Bureau
