Regular Tourism Drives Rural Revitalization in Huangni Yellow Mud Fort Township
Spring returns to the earth, everything recovers, in April, the countryside is breezy, the earth is fragrant, it's a great place for (qingqing - to enjoy the scenery during spring outing) and recreational activities, accompanied by the warm weekend sunshine, there have already been a few groups of tourists, either cycling or driving, coming to the land of Huangni (huangni - yellow mud), seeking the fun of rural fields.



Huangni Yuguo (Yuguo - - Hui minority) is the only ethnic minority town in Suzhou District, with a unique geographical location and abundant natural resources. It has Hui minority characteristic villages, Hui flower seas, Hui town, ten thousand acres of willow grove scenic area and other tourism resources, it is a Hui minority town with rich ethnic minority culture.

In recent years, Huangni Yuguo has relied on its unique natural conditions and ethnic minority cultural advantages, implementing regular tourism projects according to the idea of 'digging into ethnic culture, showcasing Hui style, developing tourism resources'. In 2019, a series of themed activities such as the launch ceremony of regular tourism projects, romantic starry sky camping festival, happy parent-child sports meet, green cycling competition and 'Hui Golden Autumn' cultural art festival were held successively, which were highly praised by tourists. These activities not only showcased and promoted the beautiful rural scenery, Hui minority style, abundant tourism resources, delicious ethnic cuisine, and achieved the expected effect of sharing ethnic style, tasting ethnic cuisine, and enjoying Hui minority songs and dances. At the same time, they also boosted the income of all ethnic groups, establishing the 'Colorful Huangni, Captivating Hui Feeling' cultural tourism brand, opening up a new path for rural revitalization by taking local conditions into account.



Zhang Changbao, the secretary of Sandzaoyizhu Village Party Branch of Huangni Yuguo, said: 'In recent years, with the intensification of urbanization, more and more city people yearn for rural life, because rural areas are their starting point for entering the city, and rural tourism is one of the ways for them to return to the countryside. Perhaps the old houses have already been uninhabited, but they contain the nostalgia of the countryside, this is the source of rural revitalization. Secondly, with the improvement of people's income levels, rural tourism can not only meet the needs of people's beautiful life, but also drive local farmers to increase income and become rich. So from all aspects, the development prospect of rural tourism is still broad. The ideal model of rural tourism should be a brand-based tourism model that integrates Hui minority homestays, catering, museums, tourist attractions, folk experience and even entertainment projects. We, the Sandzaoyizhu Village Party Branch, are confident that we can guide the masses to increase income and become rich through tourism, and build our village into a more beautiful one.'

Looking back, the exploration of Huangni Yuguo's regular tourism helping rural revitalization is on track. From infrastructure improvement to product innovation and service level enhancement, these are the problems that need to be solved for the sustainable development of rural tourism. Looking ahead, in 2020, under the leadership of the party committee and government of Huangni Yuguo, the cadres and masses will seize the opportunities for rural tourism development with a diligent and ambitious attitude of not wasting the precious time, striving for excellence, overcoming difficulties and pursuing progress, to build a beautiful home! (Source: Huangni Yuguo)

