Appreciation of Chinese Female Airbnb Homeowners: Unique Guest Reception Practices
According to Global Network Technology Report (reporters Wang Nan), 'With the rise of national consumption and the continued growth of domestic and foreign travel, travel has become a normal consumption for Chinese people. The female homeowner group in Airbnb China occupies the main force, reflecting the continued acceleration and intensification of shared accommodation in the Chinese market, and the growing demand for experiential travel. Airbnb China User Service Support Department Head, Wei Li, stated in an interview with Global Network Technology Reporter, '
Recently, Airbnb released the 2020 'Airbnb China Women's Community Report' (hereinafter referred to as 'the Report'). The report pointed out that with the development of homestays, female landlords are playing an increasingly important role, in addition to the continuous growth in volume and income, the five-star excellent rating of Chinese female landlords is also higher than the global average of female landlords.
Airbnb China President Peng Tao said, ''The female group has always been an important part of the Airbnb community. We hold themed events every March. According to our internal data, the search volume for domestic properties during this year's May Day holiday increased by more than 2.5 times compared to the same period last year.'
The report shows that China is one of the top ten countries with the most female landlords on the Airbnb platform. In 2019, Airbnb's female landlords earned an estimated $1.49 billion (approximately RMB 10.43 billion) through shared accommodation, ranking eighth globally.
'Chinese female landlords have a unique hospitality approach,' Wei Li told reporters. In 2019, among global landlords who had at least 150 receptions, more than 37% of the 100% five-star excellent rated landlords came from China. In 2019, the five-star excellent rating of Chinese female landlords was 88%, higher than the global average of female landlords (83%); the average rating of Chinese female landlords was 4.81, higher than the average rating of global female landlords (4.77). Chinese female landlords are more approachable in hospitality, and more patient when operating, treating users.
In addition, female landlords are more active in the landlord community. They are the important bonds that connect landlords. Data shows that 67% of Airbnb China community captains are female. From 2017 to now, they have organized more than 200 community events, bringing landlords together to learn from each other and grow together.
The report also shows that while the number of homestay landlords is constantly expanding, the travel needs and destination demands of female travelers are becoming increasingly diverse. Furthermore, solo travel is increasingly popular among Chinese women. In 2019, the proportion of Chinese female travelers' domestic solo trips increased by more than 1.6 times.
'As the tourism industry continues to develop, digital technology progress and tourism innovation (such as Airbnb's community-driven economy) provide more open and inclusive opportunities for the entire industry. Female individuals have more opportunities,' Wei Li pointed out. Chinese women's solo travel also reflects their more optimistic and positive attitude towards life, focusing on the realization of personal value, and more and more people are using their leisure time to explore their interests in life and use the Airbnb platform to explore the wider world.
Editor: Wang Nan
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