Fujian's First Internet-Famous Village: Foreign Tourists Flock Here, But Locals Don't Visit
When it comes to tourism in Fujian, Xiamen is undoubtedly the most popular, playing a very important role in the city's GDP contribution to the tourism industry.
When traveling to Xiamen, many people's primary purpose is to go to Gulangyu Island. Nanputuo Temple and Zhongshan Road are also very popular, surprisingly, Gulangyu Island is not the most visited place by tourists.
Which tourist destination is so popular? When you mention the name, many tourists from other places find it unfamiliar. It is a town built largely of ordinary appearance.
This town built is Zengcuofu, located in the southeast of Xiamen Island, in front of the village is the sea.
Zengcuofu was originally a fishing village, compared to other places in Xiamen, the economy was generally poor, local people lived a man-out-woman-in simple life, that is, men went out to sea to fish, and women took care of children, the elderly, and household chores at home.
Now Zengcuofu has been developed into a tourist resort, known as Fujian's most artistic and creative fishing village, local people who still make a living fishing are very few, most people have gone ashore to do business, or rental houses.
The rise of Zengcuofu is not because it has beautiful scenery or long history, but because it gathered all kinds of shops, satisfied the Chinese people's love of shopping and joining the crowd, and solved the food problem.
Although Zengcuofu has a strong commercial atmosphere, its fame is not as good as Gulangyu Island. According to the logic, the tourist volume cannot exceed this famous island. So, why is it?
In fact, Gulangyu Island conducts daily restrictions, and boat tickets sell out, and tourists who are stranded have nowhere to go, naturally flocking to places like Zengcuofu that do not restrict tourist traffic during normal days, which is a celebrity destination.
Furthermore, many tourists will return to Xiamen Island in the evening after spending the day on Gulangyu Island, and Zengcuofu, with its wide variety of restaurants and roadside stalls, naturally becomes their first choice. Chinese people choose a place to 'check in' for tourism, sometimes not because the place has beautiful scenery or deep cultural heritage, but a herd mentality—if so many people go, I must go too.
The morning in Zengcuofu is sparsely populated, and the crowd starts to increase at sunset.
The rise of Zengcuofu is due to continued online popularity, and for local people in Xiamen, they rarely come here for important matters.
The main reason is that Zengcuofu is a 'hot village,' and too many tourists lead to high prices, which is a common problem in popular tourist destinations across the country.
In Zengcuofu, many small shops are surrounded by consumers, and tourists see it and go up to join in the fun to buy a piece, triggering a chain reaction, and the business of the merchants is getting better and better, and the quality of the goods is another matter. Of course, some shops with good reputations have a higher survival rate.