Poetic Xiangnan: Root Seeking & Blessing
Recently, the Hunan Provincial Department of Culture and Tourism issued the Notification on the Publication of 'Shuixiu Xiaoxiang' Hunan Tourism Boutique Routes, launching five major blocks of Hunan tourism boutique routes. My city's Zilong Ancient City, Liuzimo, Ningyuan Shun Emperor Tomb, Shun Emperor Temple Ruins Park, Zixia Rock, Jiu Yi Mountain, and Ningyuan Wenming Temple were included in the 'Shuixiu Xiaoxiang' (Daxingnan Block) Boutique Route; Dao County Chen Shuxiang Martyr Memorial Park successfully selected into the 'Shuixiu Xiaoxiang' Hunan Tourism Boutique Route red tourism scenic spots.
In order to build the most distinctive Hunan-themed renowned brand tourism boutique routes, the Provincial Department of Culture and Tourism organized the 'Shuixiu Xiaoxiang' Hunan Tourism Boutique Route Selection Activity. According to the five major blocks (Changsha-Zhuzhou Block, Ring Lake Block, Daxingxi Block, Xuefeng Mountain Block, Daxingnan Block) spatial distribution, after route solicitation, preliminary screening, online voting, expert review, and multiple selection discussions and repeated soliciting opinions, and after approval from the Provincial Publicity Department and the Provincial People's Government, the final five boutique routes and two red tourism routes were officially designated as 'Shuixiu Xiaoxiang' Hunan Tourism Boutique Routes. The Provincial Department of Culture and Tourism clearly stated that the seven 'Shuixiu Xiaoxiang' Hunan Tourism Boutique Routes announced this time are the key construction and promotion cultural tourism brands for the Provincial Department of Culture and Tourism in the future. The news was widely applauded and boosted morale.
In recent years, Yichang City has taken creating a national all-tourism demonstration district as a starting point, further accelerating supply-side structural reform, and invested heavily in the transformation and upgrading of the tourism industry, creating a number of distinctive and popular emerging scenic areas, and gradually shaping Yichang's latest tourism brand name cards. Jiangyong Gulangyao Village, Ningyuan Xiaogan Ancient Village, Jianghua Yaohe Water Street, Shuangpai, Dong'an Nanxi Flower Sea, Dao County Chen Shuxiang Martyr Memorial Park, etc., have attracted many tourists to visit, becoming new popular check-in spots that have gone viral on major media platforms and WeChat Moments. At the same time, focusing on the quality upgrade and expansion of tourism scenic areas, accelerating the standardization construction of parking lots, improving visitor service centers, self-driving campsites, and comprehensively promoting 'toilet revolution', the overall tourism public service level and tourism quality have been further improved and perfected, and the integration of culture, ecology, and tourism has been vigorously promoted, further enhancing Yichang's cultural tourism brand influence, and the promotion of boutique tourism routes has been widely recognized by the industry.
