Tourism Information | Provincial Tourism Planning Expert Group Deeply Investigates the Xue Shan Rainbow Valley Scenic Area
On March 22nd, a provincial tourism planning expert group visited the Xue Shan Rainbow Valley scenic area to conduct a field investigation on the enhancement and future planning of the scenic area. Shandong Yishui Party Secretary Xue Feng, Deputy County Magistrate Yang Xiao Li, Director of the Culture and Tourism Center Gao Zhongping, and Chairman of Shandong Qinying Yimeng Tourism Group, (Geng Ming Sheng), accompanied the investigation.
The expert group, after passing through the scenic area's security check and temperature measurement disinfection area, entered the Yimeng Rainbow Town district to examine the town's business layout and gain a detailed understanding of its future plans. Subsequently, they went deep into the Xue Shan Rainbow Valley scenic area for on-site investigation and held a roundtable discussion on enhancing and future planning of the Xue Shan Rainbow Valley scenic area.
Yimeng Rainbow Town
During the meeting, attendees engaged in in-depth exchanges and shared insights, offering numerous constructive suggestions for the transformation and upgrading of Xue Shan Rainbow Valley and the development of Yishui tourism. Xue Feng stated that with the diversification of the tourism market, Yishui's scenic areas are currently facing a crucial period of transformation and upgrading. The expert group's suggestions were particularly insightful, and the transformation of old scenic areas also requires adaptation to market changes. He demanded that scenic areas seize opportunities, carefully plan, leverage their resource advantages, actively dig into cultural connotations, and enhance tourism brands. By creating highlights such as the Yimeng Rainbow Town and developing Yishui's nighttime economy, focusing on the longest, highest-spending, and slowest tourist travel segments, Yishui should retain more tourists.
Xue Shan Rainbow Valley
