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The core message revolves around sincerity, respect, valuing life, and the importance of personal beliefs. It emphasizes creating meaningful connections based on shared values and recognizing that happiness is often found in authentic experiences.

East River's East River Brothers: The Longest-Lasting Business Is Sincerity and Reasonfulness | Old House Xu Chang

Written by: Du Donglai

Illustration: Fat Donglai Group Official Website

The longest-lasting business is sincerity and reasonfulness!

In this world, only respect and love can create true happiness and beauty.

Be sincere to the world, and the world will give you the same warmth!

In this numb and cold world, I wish myself to always live on the road I like...

Listening to Donglai Ge's casual words, you can always feel sunshine, enthusiasm, and happiness. He uses his unique concept to make 'Fat Donglai' three words shine.


2019-11-08 00:31:56

Rely on your own ability to do things step by step, never violate this principle, and never lose yourself by pursuing quick results.The longest-lasting business is sincerity and reasonfulness!

2019-11-08 01:03:21

Cultivate the habit of sincere and practical management, rely on your own sincerity and ability to manage, treat customers and goods in a practical way, and be at ease with what you do...Master your own life!

2019-11-08 01:07:03

When dealing with business, whether it's quality, price, service, or variety, never exaggerate. Any such behavior is a company's red line!


2019-11-08 10:32:16

Let yourself do what you like, stay away from the concept of quick profits, live a life full of enthusiasm and tranquility, and live the world you like – beautiful, true, simple, and passionate!

2019-11-08 10:37:10

In this noisy social environment, it's difficult to maintain your beliefs… For happiness, we must learn to control ourselves and let our lives go on a healthy path!

2019-11-09 09:10:11

Natural cause and effect are cyclical, possession is being possessed!

True strength comes from the heart, not from external things...

In this world, only respect and love can create true happiness and beauty.

2019-11-09 09:24:31

People are used to taking and being inferior, lacking the spirit of love, lacking kindness and dedication, don't know how to respect and freedom, don't know how to be satisfied and grateful, so they live in a servile state, without self, without sunshine personality and passionate life!

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2019-11-10 09:17:05

When you truly understand nature and the true meaning of life, you will understand everything around you. Understanding it, you know what to pursue, what to enjoy, what to create, and what to hope for...

The world is beautiful, you must first understand this world!

2019-11-11 09:08:12


The greatest happiness in life is mutual sincerity, respect, understanding, and trust!

Fat Donglai has been running for so many years, because of its personality and love for all things beautiful, it always treats people with fairness and freedom, and gives its all to everyone.


However, I will always maintain my personality and moral bottom line: sincerity, respect, fairness, freedom, kindness, and justice. I will never force anyone, nor will I force myself, I just want to be with people who share my beliefs and create a beautiful life, and value life!


If we don't agree with each other's beliefs, or feel uncomfortable, I will try to work together on a road, but if it doesn't work, my heart will decisively give up, and I will offer my blessings and leave, because this is also respecting beliefs and respecting freedom, and respecting life and time. After all, happiness is more important than anything!


In fact, my whole life has always been living on the road of sincerity, respect, understanding, and trust, and I am very firm and persistent! I'm increasingly aware of the power of belief and happiness, and I hope more people can have such concepts and make life more beautiful.


Indeed, the greatest gains and happiness for companies and people are the sincerity and trust between them. Over the years, the company's continuous learning and the advanced cultural concepts it has learned are to benefit more people.


Of course, it's difficult to change people's habits, this road is also a long and difficult road, we must have a firm belief and wisdom to walk on this road… I hope everyone can live according to their own personality and freedom, live a sunny and healthy, self-loved life!


2019-11-21 09:13:02


Life is not about success, it's about passionate living.

A life without belief is a waste of the present moment.

Belief: Freedom·Love

Goal: Cultivate a healthy personality and create a sunny, individual life.

Behavioral Principles—

Good: Sunshine, Freedom, Respect, Trust, Sincerity, Fairness, Justice, Truth, Courage, Moderation

Evil: Hypocrisy, Selfishness, Self-deprecation, Jealousy, Greed, Cowardice, Restriction, Harm, etc.

This is reflected in daily thoughts and behavior, and it is also the basis for achieving a beautiful and human life. I hope more people can learn to use the company's concepts and live a sunny and beautiful life and life!

2019-11-25 11:07:55

Life is simply a concept.

Be sincere to the world, and the world will give you the same warmth!

2019-11-27 17:51:10

When there is time, let's create and enjoy more of the world we like – beautiful, true, simple, and passionate!

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2019-11-28 07:51:10

People must have the belief and principle of being a person, otherwise they will be like having no home and lose the direction of their lives...

2019-11-28 08:01:39

If you put in all your effort, you still can't wake someone up, then leave is the best way!

Live with the sunshine, let your life always accompany the sunshine!

2019-11-28 08:45:06


In this numb and cold world, I wish myself to always live on the road I like...

2019-12-01 09:12:22

The greatest happiness in life is mutual sincerity, respect, understanding, and trust!

Fat Donglai has been running for so many years, because of its personality and love for all things beautiful, it always treats people with fairness and freedom, and gives its all to everyone.

However, I will always maintain my personality and moral bottom line: sincerity, respect, fairness, freedom, kindness, and justice. I will never force anyone, nor will I force myself, I just want to be with people who share my beliefs and create a beautiful life, and value life!

If we don't agree with each other's beliefs, or feel uncomfortable, I will try to work together on a road, but if it doesn't work, my heart will decisively give up, and I will offer my blessings and leave, because this is also respecting beliefs and respecting freedom, and respecting life and time. After all, happiness is more important than anything!

In fact, my whole life has always been living on the road of sincerity, respect, understanding, and trust, and I am very firm and persistent! I'm increasingly aware of the power of belief and happiness, and I hope more people can have such concepts and make life more beautiful.

Indeed, the greatest gains and happiness for companies and people are the sincerity and trust between them. Over the years, the company's continuous learning and the advanced cultural concepts it has learned are to benefit more people.

Of course, it's difficult to change people's habits, this road is also a long and difficult road, we must have a firm belief and wisdom to walk on this road… I hope everyone can live according to their own personality and freedom, live a sunny and healthy, self-loved life!

2019-11-25 11:07:55

Life is simply a concept.

Be sincere to the world, and the world will give you the same warmth!

2019-11-27 17:51:10

When there is time, let's create and enjoy more of the world we like – beautiful, true, simple, and passionate!

2019-11-28 07:51:10

People must have the belief and principle of being a person, otherwise they will be like having no home and lose the direction of their lives...

2019-11-28 08:01:39

If you put in all your effort, you still can't wake someone up, then leave is the best way!

Live with the sunshine, let your life always accompany the sunshine!

2019-11-28 08:45:06

In this numb and cold world, I wish myself to always live on the road I like...

2019-12-01 09:12:22

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