Why Did ‘Breakable Wine’ (Shuan Gan Jiu), a Viral Phenomenon Across China, Suddenly Disappear?
When it comes to tourist cities, we must talk about Xi'an. In recent years, it has become incredibly popular, especially on short video platforms. As a historical capital, Xi'an has numerous ancient buildings and tourist attractions, the most famous of which are the Terracotta Army and the Tang Paradise, Big Wild Goose Pagoda, and Little Wild Goose Pagoda. However, the editor personally prefers Hua Shan. Besides sightseeing and eating Yangrou Paomo when traveling to Xi'an, there is also an activity – drinking a bowl of 'breakable' wine.
We all know that Xi'an has been a capital for many dynasties since ancient times, and many dynasties have been established here. Even today, if you walk through the streets of Xi'an, you can see many cultural and historical sites and ruins everywhere. If you went to Xi'an two years ago, you would find that a very popular project was 'breakable wine', attracting countless tourists to experience this activity.
This activity takes place in Yongxingfang.It went viral overnight, spreading wildly on many apps. At its peak, more than 10,000 people came here to queue up every day just to drink a bowl of breakable wine. This is actually a method of stress relief. But what Xi'an residents didn't expect was that such a simple game could go viral overnight. Anyone who has played it knows that it's very simple: you spend 5 yuan to buy a bowl of the vendor's rice wine, drink it all, shout out a blessing, and then smash the bowl in your hand on the ground.
At its peak, this place would smash two thousand bowls every day, which shows how many people came here and how popular the game was. After that, many places followed suit and started to popularize this game, but I don't know when this game disappeared. It rose and fell very quickly. Perhaps it was because the wine inside was too popular, leading to many negative news about the wine quality, the belief that the wine wasn't worth 5 yuan, and other problems.
Besides the reasons why it eventually faded away, it's also because people got tired of it. After all, everything has a sense of freshness. After the initial excitement, people no longer paid attention to it or were replaced by other things. Now, if you go to Xi'an, you can hardly find places where you can play this game, even if there are, no one wants to play.
